Adwords management service8/31/2023 ![]() ![]() If that was the case, the one who pays the most would always win, making impossible for the small businesses to compete. Now, how much you’re willing to pay for a click isn’t the only factor that Google considers. You, the advertiser, choose which keywords you’d like to put a bid on, and in some cases, the maximum amount you’re willing to pay every time a user clicks on your ad. Without going into too much unnecessary detail, Google Ads is a giant auction open 24/7. It’s an online pay-per-click platform owned by Google where businesses can bid to advertise their products or services specifically to the people more likely to buy them.īack in the day, the name AdWords reflected the fact that most ads were text-based ads, which were shown as a result of you searching for something (otherwise called SERPs, Search Engine Result Pages).īut as Display campaigns, YouTube campaigns, App campaigns have gained ground over the last few years, the name has changed in July 2018 to represent the full range of campaign types available.Īs the platform moves more and more towards automation and AI-led optimization with new campaign types such as Performance Max, this has clearly been a change in the right direction. ![]() Google AdWords is the former name of Google Ads.
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